Large Women Not Happy with Wish.com Advertisement

Large Women Not Happy with Wish.com Advertisement

Yikes! This probably isn't the best way to sell plus-size women tights.

Wish.com, an e-commerce website is under fire for advertising plus-size tights using thin models who are seen stretching out the fabric up to their faces — apparently an attempt to show just how large the tights really are.

In one of the photos, which sells inexpensive products directly to consumers from Chinese manufacturers, a model fits her entire body into just one leg of the tights, which are $2 and come in black or nude.

Critics have taken to social media to blast the company for being insensitive while others have no issue with it and have suggested it may motivate women to get healthier if someone's entire body can fit in one stocking for just one of their legs.

“What is the point they are trying to make here? That our thunder thighs are so big that their model can fit her entire body into a pair of our tights?” said Cosmopolitan fashion writer Laura Capon.

Wish was started in 2011 by Peter Szulczewski and Danny Zhang, and according to Recode, is second behind Amazon in online mobile retail sales. Recode notes that “Wish targets customers with low-price goods such as dresses, watches, sneakers or jewelry shipped straight from Chinese manufacturers — but that also means delivery can take weeks and items sometimes arrive damaged.”

Believe it or not, it's not the first time something like this has happened. There was a similar controversy related to a pair of leggings sold on Amazon this summer.

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