Nordstrom Drops Ivanka Trump Line, Cites 'Poor Performance'

Nordstrom Drops Ivanka Trump Line, Cites 'Poor Performance'

Ivanka Trump's fashion line won't be available at Nordstrom this upcoming season — and the decision to drop the brand has put the national department store chain at the center of a consumer tug-of-war.

Nordstrom announced Thursday night that it was dropping the brand created by and named after President Trump's daughter, but denied that it was a result of the #GrabYourWallet boycott campaign that put the company on blast.

"We've said all along we make buying decisions based on performance. We've got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business," said a Thursday night statement from Nordstrom. "Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season."

On Twitter, Nordstrom repeatedly responded to consumers who inquired about the Ivanka Trump brand and said they would not be shopping at Nordstrom until it ceased carrying Trump products.

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