Macy's Pressured to Drop Ivanka Trump Line

Macy's Pressured to Drop Ivanka Trump Line

A movement to boycott businesses that do business with the Trump family is pressuring US department store chain Macy's to dump Ivanka Trump's fashion brand.

Last week, retailer Nordstrom said it decided to drop Ivanka Trump's products, citing declining sales.

American luxury department store Neiman Marcus removed all Ivanka Trump jewelry from its website last Friday.

Macy's social media pages have been bombarded with comments calling for the retailer to follow suit.

The store reportedly faces internal pressure as well. Some corporate employees are uncomfortable with selling and marketing the first daughter’s brand.

“Hopefully they stop. They can't lose any more money than they already are,” said an internal Macy's source as quoted by Business Insider.

Almost all the Ivanka Trump brand items available on the Macy's website are currently being sold at a discount.

The sales could be a part of store-wide promotional deals; however, some discounts on Ivanka's brand are much steeper, such as a $150 pair of shoes on sale for $37.

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