People Are Outraged at the 'Tone-Deaf' Pepsi, Kendall Jenner Protest Commercial

People Are Outraged at the 'Tone-Deaf' Pepsi, Kendall Jenner Protest Commercial

In an attempt to court a politically active younger demographic, Pepsi may have instead set them off.

A new ad for the soft drink stars Kendall Jenner as a high-fashion model, donning a blonde wig in the midst of a protest. It’s not clear what the protest is supposed to be about — many of the signs read general phrases like “Join the conversation” and “love.”

Beckoned by one of the protesters, Jenner eventually rips off her blonde wig and joins the fray. Grabbing a can of Pepsi, she heads toward one of the grim-faced police officers, and hands him a drink. He accepts and smiles, eliciting cheers from the crowd.

It’s hard not to compare the image of Jenner handing the can to the police officer to the award-winning photo from a Baton Rouge, La., protest against police brutality last July. In it, Ieshia Evans can be seen, calm and collected, offering her hands for arrest to a group of riot-gear-clad police officers.

Read more: http://variety.com/2017/biz/news/kendall-jenner-pepsi-commercial-protest-twitter-controversy-1202023140/

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