Rolls Royce Sweptail: An Inside Look

Rolls Royce Sweptail: An Inside Look

Rolls-Royce debuts its stunning $13 million Sweptail coachbuild

Sweptail is a highly bespoke motor car created by Rolls-Royce to fulfill the dreams of a single customer. Unveiled at Villa d’Este for Concorso d’Eleganza, it evokes the drama of the swept-tail Rolls-Royces from the 1920s.


When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.

The owner of this car, who doesn’t wish to be named, has deep pockets. Very deep pockets, since the special Rolls is rumored to cost around $13 million. The unnamed gentleman came to Rolls-Royce to realize his vision of a one-off luxury motor car that would evoke the beauty of coachbuilt Rolls-Royces of the 1920s and 1930s. He asked for a two-seat coupé featuring a large panoramic glass roof.

That motor car is here, now and is christened ‘Sweptail’.

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