Is Snorting Chocolate the Next Quick Energy Craze?
What's the newest buzz-inducing trend?
It could be chocolate that you snort.
Legal Lean, an Orlando-based supplement company, created Coco Loko, a cocoa powder that includes gingko biloba, taurine and guarana — ingredients normally found in energy drinks.
Nick Anderson, 29, founded Legal Lean after he heard about the chocolate snorting trend in Europe. He was feeling a bit adventurous and purchased the powder to give it a try.
"At first, I was like, is this a hoax?" Anderson told The Washington Post. "And then I tried it and it was like, okay, this is the future right here."
With Anderson’s interest piqued, he invested $10,000 to create his own snortable chocolate product.
Anderson says a user feels the effects of the powder for 30 minutes to an hour, saying its “almost like and energy-drink feeling, like you’re euphoric but also motivated to get things done.”