Taylor Swift Finds New Way To Exploit Fans

Taylor Swift Finds New Way To Exploit Fans

“For the past few years, pop artists have used a loophole in order to garner more album sales. People like Katy Perry, The Chainsmokers, and even Madonna have done something known as bundling, in which people who buy tickets for a tour can also obtain a copy of the album along with their purchase. Because of this, ticket sales then equal album sales—even if fans did not go out and actually buy said album—thereby boosting over all album sales.

But Taylor Swift, it seems, has an entirely new strategy increase her album sales. She’s partnering with Ticketmaster for a promotion known as “Taylor Swift Tix.” It’s framed as a way for fans to “beat the bots” that scalpers use to mass-purchase tickets and jack up resale prices, and requires you to register on her site to get access to tickets.

From there you pick your preferred city, and then get to choose different opportunities to “boost” your place in line to obtain Taylor Swift concert tickets.”

Read more here: http://jezebel.com/taylor-swifts-tick...

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