H&M Gets Blasted Online After Ad Shows Black Kid Wearing 'Coolest Monkey in the Jungle' Hoodie
H&M (Hennes & Mauritz) is under fire for using a black child to model a sweatshirt sporting the phrase "coolest monkey in the jungle."
The image first appeared over the weekend on the British version of the Swedish-based retailer's website.
Upon noticing an advertisement with the photo, social media users erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.
“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” H&M told SBS News in a statement.
H&M has replaced the image with a generic photo of the hoodie on its own.
The retailer came under fire from animal rights group PETA in 2017 for a hoodie which bore the phrase, ‘Dogfight in a Random Alley,’ over accusations that it sent, “a dangerous message." H&M agreed to stop selling the article of clothing immediately.