H&M Gets Blasted Online After Ad Shows Black Kid Wearing 'Coolest Monkey in the Jungle' Hoodie

H&M Gets Blasted Online After Ad Shows Black Kid Wearing 'Coolest Monkey in the Jungle' Hoodie

H&M (Hennes & Mauritz) is under fire for using a black child to model a sweatshirt sporting the phrase "coolest monkey in the jungle."

The image first appeared over the weekend on the British version of the Swedish-based retailer's website.

Upon noticing an advertisement with the photo, social media users erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” H&M told SBS News in a statement. 

H&M has replaced the image with a generic photo of the hoodie on its own.

The retailer came under fire from animal rights group PETA in 2017 for a hoodie which bore the phrase, ‘Dogfight in a Random Alley,’ over accusations that it sent, “a dangerous message." H&M agreed to stop selling the article of clothing immediately.

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